Strategic Icons was born from legacy.
Founder B.J. Jackson, Jr. was told early in life, "Learn the rules. Play the game. Then create your own." That truth, shared by mentor Jerry Taylor, lit a fire—and birthed a mission.
What began as “Create Your Game” is now Strategic Icons—a brand built to honor stories, spark courage, and celebrate leadership through style.
What Is a Strategic Icon?
Where We’re Going
In the next 5–10 years, Strategic Icons will be more than apparel. We aim to reach classrooms, homes, and communities—reminding young people they don’t need shortcuts or crime to succeed. They need a story. A strategy. And someone who believed in them.